Hi, there!

Here’s a little bit about myself.

Spanish and Puerto Rican.
First-generation college graduate.
Based in New York (13+ years).

Growing up in Spain, I often didn’t see myself reflected in the media. It wasn’t until I moved to NYC that I truly experienced what it means to see yourself in the world around you.

Thanks to my advertising courses, a life-changing semester abroad in Thailand and meeting some of the best people in NYC, I fell in love with advertising and its ability to shift perceptions, shape culture, and shine a light on stories that often go untold.

I have found my passion. 10 years in but I’m just getting started.

Currently an
Associate Strategy Director
at adam&eveDDB

  • I’ve always been passionate about understanding people, who they are and how they feel. Everyone has unique story and perspective that deserves to be heard and understood!

    As a strategist, that’s what I have to do everyday. Whether it’s the consumers that we’re trying to speak to or the team I’m working with - I have to actively listen, uncover interesting information and connect it all together - and I love it.

  • Passionate. Curious. Empathetic. Hard Working.

  • Plan where I’m travelling next. As you’re reading this, I’m probably planning my trip to country #35.

    I also love anything related to the arts - museums, concerts, live poetry, you name it.

  • Becoming a homeowner in 2021- I’m an official Brooklynite.

    Oh and being a plant mom, of 18 plants to be exact!

  • Being an Art Curator and curating my own art exhibit—how amazing would it be to tell stories through art?

HIGHLIGHTS

The Advertising Club of New York
Hispanic Heritage Month
Rockstar Award

Little Black Book
Moving The Needle
Interview/Feature

Effie Effectiveness Academy
Effie Marketing Effectiveness Certificate

Effie Effectiveness Awards
First Round Judge
2024 & 2025