Only Kroger’s bundle of savings helps shoppers get more with less - getting that well-deserved feeling of winning that they hadn’t felt in ages.
Kroger For The Win
Client
Kroger
Agency
DDB New York
Role
Supporting Strategist
Team
GSD Kelsey Ellefson
ASD Kashmira Karnik
Creative Direction Paulo Junger
Art CDs Zack Fagin
Copy CDs Scott Kaplan
Campaign Overview
Last year, inflation hit Americans hard. Shoppers were sacrificing where they loved to shop for the cheapest one-stop-shop. And more than ever, grocery shopping became a losing battle, a reminder of everything you have to go without.
We needed to bring Price Sensitive Shoppers back to Kroger by proving them that Kroger not only can help them save but also bring the joy of shopping at Kroger to life.