Neutrogena Retinol does great things for your skin- it boosts vital cell turnover, improving skin's radiance, evening skin tone and more..Which means there’s no right age to use it.
No Right Age
Client
Neutrogena
Agency
DDB New York
Role
Lead Strategist
Team
Creative Direction Caroline Dudich
Art ACD Jacqueline DeBerry
Copy ACD Morgan Mack
Creative team Alec Samuelson, Isabella Hardt
Campaign Overview
More than ever, people were not obsessed with celebrating youth. Yet, even as people embraced aging, they continued to feel uncertain about the state of their future-skin.
Moving away from youth category tropes, Neutrogena set out to prove to people that Retinol, no matter your age, helps your skin be at your healthiest, so they can embrace their ever-evolving skin. Youth-ful —> You-ful.