In the lead up to the launch of Xbox Series X and Cyberpunk 2077, Xbox, Samsung gave five people a chance to crack the code and access an Limited Edition Cyberpunk 2077 TV,
Crack the code
Creative Agency
adam&eveNYC
Media Agency
Starcom
Role
Lead Media Planner
Campaign Overview
During COVID, gaming became even more popular. To capitalize on the moment, Samsung wanted to get gamers to upgrade to a Samsung QLED TV. So they partnered with Xbox Series X and Cyberpunk 2077 to build a limited edition Cyberpunk QLED TV. Samsung then locked it in a high-tech container and dared gamers to work together to decode clues hidden all over the internet. The first five to crack the code had to hack the container live on Twitch.