How do you get people to notice the newest Samsung QLED TV?
You make an ad. Within an ad. Within an ad.
Director’s Cut
Client Samsung
Partnership Netflix
Creative Agency adam&eveNYC
Media Agency Starcom
Role Media Planner
Campaign Overview
As part of Samsung’s partnership with Netflix, we needed to get people to watch the new Netflix 6 Underground movie on a QLED TV. So Samsung and Netflix enlisted the help of Ryan Reynolds, who touts that the best way to watch his new Netflix film “6 Underground”...on a giant QLED TV. That is, before hijacking the ad by plugging his own brand, Aviation Gin.
Press
