In 1969, TV enabled people around the world to witness one of mankind’s greatest achievements; Apollo 11 moon landing. In 2019, Samsung is making TV history again by pushing the boundaries of technology with QLED 8K - the highest resolution this category has ever seen.
Making History Again
Client
Samsung
Creative Agency
adam&eveNYC
Media Agency
Starcom
Role
Lead Media Planner
Campaign Overview
Samsung Electronics partnered with CNN Films in celebration of the 50th anniversary of the Apollo 11 moon landing in 1969. Samsung’s cross-platform campaign with CNN aligns the new era of 8K QLED picture quality together with the the film’s extraordinary production. This includes branded content produced by CNN’s brand studio Courageous for Samsung’s QLED 8K TV, which features retired astronaut Scott Kelly narrating a personal experience from his space travel.