When we make room for new traditions, the holidays only become richer and more inviting for everyone. Kroger is here to support you no matter what traditions and flavors you plan on bringing to the table.
Magic happens when we bring new traditions to the table.
Client
Ad Council x AARP
Agency
DDB New York
Role
Supporting Strategist
Team
GSD Baxter Holland
Creative Direction Paulo Junger, Jason Ashlock
Art ACDs Mussashi Shintaku, Rafa Oliveira
Copy ACDs Vinicius Fernandes
Campaign Overview
With the Holidays nearing, shoppers were feeling overwhelmed by the pressure of creating the perfect holiday. More than ever, people were seriously re-considering how they celebrate and who they celebrate with - leaving behind old traditions and create their own. Kroger set out to celebrate the determination and creativity behind the new traditions and prove to shoppers that they can help create the holidays truly fit them.
Press
