NYC is the city where you have to be 100%. 100% honest. 100% real. The city that gave Nathan’s Famous 100% beef hot dogs their bite. For over 100 years, our recipe hasn’t changed, and never will for anyone.
100% Beef. 100% New York.
Client
Nathan’s Famous
Agency
adam&eveDDB New York
Role
Lead Strategist
Team
GSD Haley Derrah
Creative Direction Paulo Junger, Jason Ashlock
ACDs Elizabeth Swartz, Charlotte Frank
Campaign Overview
People have always seen hot dogs as a cheap, cheerful food. And in this struggling economy and price-sensitive category,they are not convinced that there’s a hot dog option out there with taste and quality that’s worth paying more for.
Nathan’s Famous, as a true New York brand has foodie credentials unlike anyone else. Our rich New York heritage means they have the best 100% beef hot dog on the market – and no matter how others feel about the city, they all want a bite.
Press
