Your skin is a part of you. Even the dark spots and the bumps. But the best part about skin? You can change it to fit how you feel or how you want to.
About Skin
Client
Aveeno
Agency
DDB New York
Role
Lead Strategist
Team
Creative Direction Caroline Dudich
Art ACDs Jacqueline DeBerry
Copy ACDs Morgan Mack
Campaign Overview
Our audience, Black and Brown millennials, feel like their skin often faces social scrutiny for it’s tone and texture. But in the same breath, they also felt that despite skin scrutiny, their skin was part of them and their story.
So in a category where body solutions address mostly moisture, we needed to prove to them that Aveeno’s new body lotion addressed tone and texture skin concerns, so they can put the focus back on owning their skin’s story.