When the Kroger app is on your phone, your phone becomes a gateway to everyday grocery savings. Save and get rewarded everyday with Kroger’s low prices personalized deals & coupons and more.
Phone Portal
Client
Ad Council x AARP
Agency
DDB New York
Role
Lead Strategist
Team
GSD Baxter Holland
ECDs Paulo Junger, Jason Ashlock
Art ACDs Rafa Oliveira
Copy ACDs Vinicius Fernandes
Campaign Overview
As fears of recession loomed over, people's phones became an even bigger part of their savings routine, yet the Kroger app didn't make the cut. We needed to change that and prove to shoppers that the Kroger App belonged within their savings routine - how could it not, it’s a literal portal of savings.