Sunscreen is not everyone’s thing…but with Invisible Daily Defense, you’ve found a sunscreen that’s actually enjoyable and that you want to use daily. Now that’s sunscreen enlightenment.
Sunscreen Enlightenment
Client
Neutrogena
Agency
DDB New York
Role
Lead Strategist
Team
Strategist Fiona Galey
Creative Direction Caroline Dudich
AD Antonia Orol-Berlinger
Copywriter Bailey Sward
Campaign Overview
At a time where “self-improvement” culture was trickling to skincare, skin-care obsessed consumers weren’t wearing SPF daily, dreading the look and feel of SPF on their skin.
Neutrogena was set out to shift behavior and help build a daily habit that would be more rewarding than they ever imagined.
With Invisible Daily Defense in your routine, not only will you get sun protection, skin benefits AND optimal look and feel, but you’ll feel like you’ve reached a whole new level of you.