The idea of preparing for your future is scary, but Retirement doesn’t have to be scary. When you’re in Pretirement, you have time to prepare and take charge of your future.
Fear No More
Client
Ad Council x AARP
Agency
DDB New York
Role
Lead Strategist
Team
ECDs Paulo Junger, Jason Ashlock
Art Din Terpuni
Copy Alec Samuelson
Campaign Overview
Research shows that nearly 2 in 3 are worried that they will not have enough money to last in their later years, yet most don’t take the steps to financially prepare.
“This Is Pretirement,” encourages those who are nearing retirement but still have time to plan, to start thinking about retirement and plan for their financial future. Retirement doesn’t have to be scary.
Press
